E-commerce Business Plan – Executive Summary

The company provides a business-to-business solution to online merchants of physical, non-perishable products. The E-commerce Business Plan utilizes a combination approach in handling all product returns that allows online merchants to instantly save poor sales, restore customer complete satisfaction and stimulate replay sales while providing consumers a convenient, central online location to claim returns. By creating a new service category and utilizing the first-mover advantage, positions on its own for rapid growth and gains a strong opportunity to raise entry barriers for feasible competition.

The Market

E-commerce continues to accelerate and the amount of money spent on acquisitions made through the Internet shows no sign of decline. During the past holiday period (November 20 to December 19), retailers saw online incomes quadruple, leaping 300% to about $11 billion and far surpassing expectations, depending on to a research study by Shop.org and Boston Consulting Team. The study of 30 sellers in this kind of categories as apparel, books and music, home and garden, specialty meals and electronic devices showed a 270% growth in the number of orders. The study indicated that on the internet sales were expanding at 145% annually and it projected online retailer revenues of even more than $36 billion for last year. An earlier study carried out by Ernst & Young, before the vacation craze, already approximated that overall incomes for online retail as well as consumer items for the calendar year simply completed were around $25-30 billion.

Service Offerings

They enable sellers to outsource a large component of their business, enabling the retailer to concentrate on their core proficiencies and not get distracted along with activities that add the little bit of value will reduce capital expenditures of a company that uses their services, increase customer solution of the retailer, increase sales chances, increase revenues, and improve stock management. Clients will profit by possessing a convenient, simple way to give back their acquisitions as well as the ability to track their gains.

Keys to Success

The first is the advancement of a client service/ customer satisfaction software application. This robust software will be an engine that guarantees a seamless administration of all of their service activities. Their second secret is the development of tactical relationships with online merchants, shippers, as well as credit memory card companies. The connections with vendors will allow to quickly growing their client base of retailers served. Alliances along with shipping business will be created since the actual cost of delivery is their largest cost driver.

Management Team

There are actually two principals that are responsible for the idea and the progress of the company up. They acknowledge as the companies quickly grow, certain positions such as CEO and CFO will need in order to be filled up. The company was actually founded by Steve Logic as well as Dan Codder Steve has invested the last ten years at Federal Express. While at FedEx, Steve was accountable for their logistics system. Steve possesses the amazing skill of seeing business needs and producing a service to address the need.


Once they are actually up as well as operating and sign up a few merchants as clients, will quickly gain momentum and generate impressive sales. Income for year 2 will be $19 million, climbing to $59 million by yrs. three. Net profit for these years respectively will be actually $4.7 million and $27.3 million. Even more outstanding is net revenue margin. However, the following year will see a lasting 45% will be creating a new service category leveraging their first-mover status and taking the amazing market capacity of Internet-based sellers.